David Beckham will be unveiled as the face of the Qatar World Cup next month in a deal worth $277 million.
The former England captain’s contract is worth £15 million per-year over the next decade to become the country’s global ambassador.
Earlier this month he flew into the capital Doha for a week touring stadiums and meeting dignitaries ahead of next year’s tournament, The Sun reports.
Beckham has previous links with the Arab nation after a spell at Paris St Germain – owned by the Qatar Investment Authority.
The Englishman believes that the sport can bring people together and create a more inclusive environment in the traditionally conservative Gulf state.
“David has always talked about the power of football as a force for good on many levels”, a spokesman for Beckham added.
“As we reach the one year to go point he will join the wider football community that is coming together for the World Cup 2022 and he’s looking forward to what he thinks will be a great tournament.”