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NFF unveils partnership with Coca-Cola, reveals Russia 2018 build up programme

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The Nigeria Football Federation and Coca-Cola Nigeria Limited on Wednesday in Lagos announced a partnership agreement that made Coca-Cola the ‘Official Soft Drink and Co-Sponsor of Nigeria National Teams.

The initial contract is for a period of five years and it is worth $4 million, with an option to renew.

Cletus Onyebuoha, Head of Strategic Marketing (Sparkling) at Coca-Cola’s West Africa Business Unit comprising 33 countries with 45% Africa population, said: “We are proud and excited to partner with the Nigeria Football Federation as a sponsor of the Nigeria National Teams. Historically, Coca-Cola has always been in the forefront of corporate support for the development of football in Nigeria.

“This sponsorship of the Nigeria National Teams is a further demonstration of Coca-Cola’s commitment to football in Nigeria at all levels and our support for communities where we operate. Everyone knows that Coca-Cola is the Official Global Partner of the FIFA World Cup Russia 2018.”

President of Nigeria Football Federation, Mr. Amaju Melvin Pinnick said: “We are delighted to be associated with a super brand like Coca-Cola. A lot of good is happening to Nigerian Football all round and I want to commend Members of the NFF Executive Committee and Management for the giant strides.

“It is heartwarming that Coca-Cola has chosen to come into sponsorship of the Nigeria National Teams at a time that we are all committed to the mission of achieving the best –ever outing for Nigeria (and Africa) at the FIFA World Cup finals, and to take the other teams to the next level while building a sustainable football culture for the country.”

Managing Director of Coca-Cola Nigeria Limited, Bhupendra Suri and the Managing Director of Nigeria Bottling Company, Georgios Polymenakos also expressed their excitement at the agreement, while congratulating the NFF and the Super Eagles for qualification to 2018 FIFA World Cup finals.

Also at the ceremony which held at the Eko Hotel and Suites, Victoria Island were NFF 1st Vice President Seyi Akinwunmi, NFF Executive Committee member Aisha Falode, NFF Deputy General Secretary Emmanuel Ikpeme, Super Eagles’ Technical Adviser Gernot Rohr, LMC CEO Nduka Irabor, Managing Director of Financial Derivatives Bismark Rewane, Coca-Cola’s Public Affairs Manager Amaka Onyemelukwe, NBC’s Legal Director Sade Morgan, AIPS Vice President Mitchell Obi, NFF Director of Competitions Bola Oyeyode, Director of Communications Ademola Olajire, Head of Marketing Alizor Chuks, Super Falcons’ player Asisat Oshoala and Onome Ebi and leading lights of sports reporting in the country.

The NFF also used the medium to make public its Russia 2018 FIFA World Cup program for the Super Eagles, revealing venues and dates for six pre-World Cup friendly matches, kit launch, camping programmes and venues, the team base camp, sponsors’ event and how the team will travel during the World Cup finals proper.

According to the NFF Chairman, Amaju Pinnick, the Eagles will play Poland, Serbia, Democratic Republic of Congo, England, Czech Republic and a yet-to-be-named South American team on the way to the World Cup finals in Russia.

On 7th February in London, kit sponsors NIKE will unveil the official kit the Eagles will use at the World Cup finals, while a Sponsors/Partners event will hold also in London hours after the friendly with England’s Three Lions at Wembley on 2nd June.

The team’s first phase camping will hold in Abuja or Uyo between 22nd and 30th May, while the second phase camping will hold at a health resort in Austria 3rd – 11th June.

The close camp at the Eagles’ official World Cup team base camp is at Yessentuki, Stavropol Territory in Russia’s southern region, starting 11th June.

KEY DATES
7th February: NIKE to launch official kit in London
23rd March: Friendly Vs Poland in Warsaw
27th March: Friendly Vs Serbia in London
22nd May – 30th May: First Phase Camping in Abuja/Uyo
28th May: Friendly Vs DR Congo in Abuja/Uyo
2nd June: Friendly Vs England in London. (Same night, Sponsors/Partners event in London)
3rd – 11th June: Second Phase camping in Austria
6th June: Friendly Vs Czech Republic in Austria
9th June: Friendly Vs TBC in Austria
From 11th June: Close camp at team base camp in Yessentuki

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