The President of the Mexican Football Federation Yon de Luisa has expressed delight with having Wells Fargo as a sponsor of the country’s women’s national team.
Wells Fargo is the first company to sponsor the Mexican women’s national soccer team’s forthcoming U.S. tour under a multiyear renewal of its partnership with the Mexican Football Federation (FMF).
The financial services company will also continue to sponsor the men’s team, which has been touring the U.S. annually since 2003.
Speaking exclusively with Omasports in Dallas on the importance of the sponsorship, Luisa said: “For us it’s very important because we have a huge fan base here in the United States, and all the activities we do with our sponsors here help us improve our relationship with the fans.
“Also the investments that the different sponsors make with our federation help develop different programs. Fargo is the first one that will help develop women’s program.
“So we are honored and glad to have Wells Fargo with us,” the 52-year-old said.
On the significance of the sponsorship, Luisa noted that “it’s the first company that tells us ‘I want to directly sponsor women’s football.’
Before now, “women were only a part of different contracts” and that makes it [this new sponsorship] truly significant.
“Women’s football in Mexico as in the rest of the world is in a true development path,” he continued.
“In the last four years, we have pushed strongly the development of women’s football. Now we have qualified for the U17 World Cup, the U20 World Cup and we’ll have a qualifiers in Mexico in July and hopefully we’ll be in Australia and New Zealand [for the 2023 Women’s World Cup] next year.”
In the men’a field, Mexico is looking to make a deep run at this year’s World Cup in Qatar.
The North American nation defeated three-time African champions Nigeria 2-1 in a friendly in Texas during the weekend, and Luisa says it was a fine start to their 2022 World Cup preparations.
“For us, our challenge since 1994 is to be in the top 8. It is going to be really difficult for us but we are working hard, beginning our preparations against a strong team like Nigeria- it’s very important for us looking forward to our goal in Qatar 2022.”
For decades, Mexico has been stained with crime and violence. Last year, the country’s homicide rate remained near historically high levels, at 26.6 deaths per 100,000 people, or over 34,000 victims – which equates to approximately 94 homicides per day.
Luisa very well understands that, but tells Omasports that the federation “strongly believes” that football can bring out about much-needed change.
“The more people we get into football, into soccer – [the better] – people who want to work on a team and want to perform better and better their lives.
“We strongly believe that as much as we can push the sport throughout the streets, we’ll have a better country.”
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