The Nigeria Football Federation and Nigerian Breweries Plc on, friday signed an agreement that makes Star Lager, the ‘Official Alcoholic Drink of the Super Eagles’ and Amstel Malta, the ‘Official Malt Drink of the NFF and the National Teams,’ including Russia 2018 FIFA World Cup-bound Super Eagles.
The contract is reported to be for five years, and it is worth the sum of N450million (Four Hundred and Fifty Million Niara) yearly.
At a ceremony that took place at brewing giant premises in Lagos, NFF President Amaju Pinnick and NB Plc’s Managing Director/CEO Jordi Borrut Bel pledged the total commitment of their establishments to every letter of the contract.
Pinnick said: “NB Plc is an organization that has been a torchbearer of excellence and corporate social responsibility for the several decades it has operated in Nigeria,” while Bel reiterated: “We are indeed delighted about this partnership between Nigerian Breweries Plc and the Nigeria Football Federation (NFF). This relationship provides us an opportunity to celebrate the true Nigerian spirit that is fuelled by patriotism, passion and desire for victory, through the platform of Football.”
Pinnick went on to say: “There were other companies that were interested in these categories but once Nigerian Breweries landed, they landed with conviction, with panache and with finality. We are happy to be involved with them, and I must praise Pamodzi Sports Marketing chairman Mike Itemuagbor, as well as Mitchell Obi and Ejiro Omonode for the roles they played in actualizing this wonderful relationship.
“The NFF is delighted to be in this relationship, and we want to assure you that Nigerian Football will meet your expectations all round.”
NB Plc’s Marketing Director, Franco Maria Maggi declared: “We are not thinking of five years for this partnership. We are thinking of eternity. It is a dream that we have nursed for a long time. It is the ideal thing for Nigerian Breweries to partner with Nigerian Football. We are keen to win with Nigeria.”
Pinnick, alongside NFF 1st Vice President Seyi Akinwunmi, 2nd Vice President Shehu Dikko and Deputy General Secretary Emmanuel Ikpeme signed a Nigerian jersey which was handed over to Bel, while Bel, Maggi and NB Plc’s Corporate Affairs Adviser, Kufre Ekanem signed another which was handed to Pinnick. The NFF later presented customized jerseys to NB Plc’s triumvirate.
Other notable figures at the event were former Nigeria captains Olusegun Odegbami, Henry Nwosu, Peter Rufai, Augustine Eguavoen, Samson Siasia, Daniel Amokachi, Mutiu Adepoju, Garba Lawal and Ann Chiejine, as well as award-winning former Super Falcons’ forward Okunwa Igunbor.
Photo Credit: The NFF